Our History
WHY REFUGE?
At 24, I often found myself facing a reality that many young men share: we are encouraged to move forward, to succeed, to always do more. But in the midst of this frantic race, there was one thing that I often saw neglected: ourselves.
I have always been passionate about entrepreneurship, about the idea that a project can have a real impact on the lives of others. But for me, it was not about creating one more product in an already saturated world. I wanted to create a space, a Refuge , where each man could take a moment for himself, to take care of himself, simply.
I grew up believing that taking care of your skin, your appearance, was superficial. And yet, every time I took the time to take care of myself, I felt better, more confident, more aligned. I am lucky to have skin without major imperfections, but I know that, even then, it is not just about appearance. Taking care of your skin is taking care of yourself.
Refuge Grooming was born from this idea: to offer men a moment just for them.
Simple, effective products designed to meet our real needs. No unrealistic promises, just care that respects our skin and our pace of life.
Our Values
Simplicity. Our products are easy to integrate into your daily routine, with clear and understandable formulas. We believe that care should be a simple moment, not a headache.
Effectiveness. Each formula is carefully developed to hydrate, protect and reveal your skin's natural radiance. We don't promise miracles, but visible and lasting results.
Respect. Respect for your skin, thanks to gentle and natural ingredients. Respect for your time, with quick and effective routines. And respect for the planet, thanks to vegan formulas and eco-responsible choices.
The name Refuge is what I wanted to convey: a place where you can refocus. Where you don't have to be perfect, but just take care of yourself, one step at a time.
Because I believe that taking care of yourself is not a weakness, it's a strength. A way to show that you're ready to face the world, starting with feeling good about yourself.
So, welcome to Refuge Grooming. More than a brand, a commitment: to accompany you every day to reveal the best of yourself, without artifice, without pressure. Just you, naturally.